Design Plus Ultra

5 Vital Tips For Creating A Successful Facebook-Group

Posted on 05. Sep, 2009 by Daniel in Articles

You’ve got a blog, website, portfolio or any other form of online appearance and still have no group on Facebook? This list will show you how to guarantee your Facebook-group becomes popular in a short amount of time, why it’s important for your site to have such a group and how it can increase your traffic and popularity.

5 Tips On How To Launch An Attractive Facebook-Group

1. Community. Make the right configuration when creating your group. Select an appropriate title, description and category that is relevant to your website. Don’t choose titles like DESIGN PLUS ULTRA – EVERYTHING DESIGN-RELATED AND MORE or Design Plus Ultra – Invite all your friends to make this the most popular group on Facebook. A simple Design Plus Ultra is enough.
2. Relationships. When you become more and more popular, many people that are not listed as a friend of yours will join your group. They join the group because of your quality content. Those are the most important members since they will most likely check back from time to time for updates and more. Send them a direct message, get in touch with them and have a look at their website. Increase your social network.
3. Up To Date. Always deliver fresh content, start interesting discussions, submit a useful link or upload an image or video. Give your members a reason to return to your page.
4. Invite. There is a tool in Facebook that allows you to directly invite selected friends to your group. Make use of this! You can also ask your friends to recommend your group and invite even more friends. Additionally you can use your email contacts, tell them about your Facebook-group and encourage them to join Facebook and your group.
5. Join. If you expect people to join your group, you should start by getting involved in other groups addressing the same topics as you.

Why Create A Facebook-Group?

“More than 250 million active users
More than 120 million users log on to Facebook at least once each day
More than 45 million active user groups exist on the site
More than 8 million users become fans of Pages each day”
Source

Some people rather like to use Facebook over Twitter, RSS et cetera to stay up to date with news and posts. And with the statistics above it makes sense to use all channels available to spread your word. On a side note you will get new visitors from the friends of the friends of the friends that joined your group. When they see the message in the news-feed they will at least click on your link and check it out.

Why Not Create A Facebook-Fanpage Instead?

As long as your name isn’t Paris Hilton or Smashing Magazine, a group rather fits for you. After some time when your website grows you may have a few fans, but let’s start by one after the other.